Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator
Martech Advisor
JANUARY 8, 2020
Set the Right Benchmarks. However, benchmarking helps you set the right expectations from the get-go. Or, if you’re starting anew, you can use the industry-standard data to benchmark your performance. Content Marketing: Traffic, backlinks, page views, average time on page, bounce rate, leads, conversion rate.
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