The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Webbiquity

JUNE 18, 2019

Unfortunately, there are enough marketers still relying on email blasts to these lists to give us respectable email marketers a bad rap. 3) Every time your email’s clickthrough rate is higher than your benchmark. Be realistic when setting benchmarks for what email results are “good.” ” Grr.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JUNE 26, 2018

Research the average email stats for your industry and use them as benchmarks for your goals. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X That means, not sending generic email blasts.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

Unfortunately, there are enough marketers still relying on email blasts to these lists, so they give us respectable email marketers a bad rap. 3) Every time your email''s clickthrough rate is higher than your benchmark. Be realistic when setting benchmarks for what email results are "good." source: [link].

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28