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How to use YouTube Analytics to optimize your video performance

Sprout Social

Beyond big-picture trends, the absolute audience retention curve lets you see which parts of the video are most popular. Click Rate: The clickthrough rate for cards, which is calculated as the ratio of card clicks to card impressions. Playback-based CPM: The estimated gross revenue per thousand playbacks.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

They keep an eye on the latest PPC marketing trends and offer ways to use them to the advantage of your business. The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.

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