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How to use YouTube Analytics to optimize your video performance

Sprout Social

Click Rate: The clickthrough rate for cards, which is calculated as the ratio of card clicks to card impressions. Teaser Click Rate: The clickthrough rate for card teasers, which is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions. Impressions: The number of times cards were displayed.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position. If you are running ads on Google, you need to set up your Google AdSense account to start running ads.

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