article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Programmatic buy – The buying process is done using automated technology. With digital media buying, or programmatic buying , buying impressions is automated. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. So what about ad networks?

Buy 87
article thumbnail

Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Cost models- CPM, CPA, CPL. Kwanzoo not only helps create these ads, the data they capture integrates with the Google Display Network, Salesforce, and various marketing automation platforms.

Display 100
article thumbnail

How to Start a Blog That Makes Money: The Ultimate Guide

Optinmonster

You can also set up email automations that drive traffic and generate leads around the clock. You partner with advertising networks like Google AdSense, or companies that want to advertise. Cost per Thousand Impressions (CPM): They earn based on the number of times ads are shown.