Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Programmatic buy – The buying process is done using automated technology. With digital media buying, or programmatic buying , buying impressions is automated. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. So what about ad networks?
Let's personalize your content