article thumbnail

How to Make Money on YouTube

Hubspot

Both In-Stream and Discovery are pay-per-view -- you pay YouTube a fixed rate for every view the ad receives -- and their return on investment (ROI) can be measured in Google AdWords. We'll explain how AdWords manages all three ad formats in a minute. They're best used as a compliment to a TrueView ad campaign.

Youtube 78
article thumbnail

CPA – The Holy Grail of Online Advertising?

readwrite

online advertising is best for them – CPA, CPC, or CPM? data) / 1000 x CPM = Pricing benchmark. Adsense/Adwords (and its derivatives), since it revolutionized web publishing by turning. out to be the equivalent of a very low CPM. For publishers: CPM (Cost per mille/thousand) is still the best option.

article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

If you are running ads on Google, you need to set up your Google AdSense account to start running ads. Get My Free PPC Marketing Plan PPC Ad Formats Pay-per-click advertising does not just include search ads; there are several other ad formats that are great for bringing you leads and conversions.

PPC 59