Marketing Attribution: 3 Approaches to Proving Content ROI
Content Standard
APRIL 22, 2015
Was it via list purchase, your company’s website, a webinar, paid social campaign, an event, or some other way? Consider adding a field to your forms to ask, “How did you hear about us?” Web: form completions (as for webinars or eBooks), views, clicks, social shares. Cost to create and promote the article.
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