ClickZ

JULY 22, 2020

To combat this, marketers have begun adding even more tools to their tech stack. Bad data is expensive, with one study estimating the cost at roughly $3 trillion per year. There are a proliferation of low cost and free tools that can help you overcome data paralysis without making a major investment in time or money.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Terminus

JANUARY 22, 2021

Marketers will often complain about duplicate, inconsistent, and incomplete entries in their data — otherwise known as “dirty data.”. Or, if they do try to do something about it, they only fix bits and pieces of the problem (usually manually and in an ad hoc fashion). And it’s not that complicated to fix the problem.

Account Based Marketing 34

Account Based Marketing ABM De-duping Ideal Customer Profiles 34

Content Standard

APRIL 22, 2015

Consider adding a field to your forms to ask, “How did you hear about us?” Cost to create and promote the article. Perform consistent, timely, and regular data review of important metrics, such as adding Contact Roles to Opportunities, inputting leads, updating program statuses, and others. Duplicate leads.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40