Email Marketing Metrics & KPIs – Monitoring B2B Success
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APRIL 19, 2024
If your soft bounce rate exceeds 0.5%, it indicates poor filtering by the recipient’s domain. To maintain email list health (aiming for under 1% bounce rate), strive to keep the bounce rate below 0.5%, which is considered a benchmark for good practice. Domain click rate Check how many people click on emails from a specific provider.
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