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Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

If your soft bounce rate exceeds 0.5%, it indicates poor filtering by the recipient’s domain. To maintain email list health (aiming for under 1% bounce rate), strive to keep the bounce rate below 0.5%, which is considered a benchmark for good practice. Domain click rate Check how many people click on emails from a specific provider.

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Email marketing strategy: A marketer’s guide

Martech

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Logo trademark ownership is a key element that is necessary for implementing BIMI.

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9 Expert Tips to Improve Email Marketing Performance

Litmus

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Each expert recommended that your domains are authenticated and that you’re following infrastructure best practices , including your DMARC, SPF, and DKIM.