Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Content Marketing Institute

AUGUST 22, 2018

based brands like Virgin, Sainsbury’s, and Sky now factor in location, tenure, and frequency of purchase into their loyalty program calculations. Incidentally, the above conversation is just one of a number of discussions Marketing Week offers on the subject of brand loyalty. Emotional triggers as loyalty drivers.

Loyalty 68

Loyalty Ideal Customer Profiles Brand Identity Branding 68

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. What is integrated marketing communications?

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. Website Content Marketing Strategies. E.g., What is content marketing? Social Media Content Marketing Strategies.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104