Customer Experience Matrix

APRIL 11, 2013

So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste). Their latest expansion moves them beyond digital channels to offline media including direct mail, television, and print. Impressive.

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Outbrain

JUNE 21, 2021

Today, marketers have the capability to gather campaign data 24/7 and measure the results as they happen. While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. And that’s why it’s called “performance marketing”.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

EMagine B2B Blog

MARCH 3, 2019

Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. In 2019, for the first time ever, digital advertising spend will surpass traditional ad buys , which means that more and more businesses are discovering the value of campaigns like pay-per-click (PPC).

PPC 57

PPC FAQ Lead Scoring Lead Ranking 57