Vidyard

MARCH 23, 2021

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Rollworks

SEPTEMBER 13, 2018

The ABM team should brainstorm ideal buyer personas together. Encourage sales representatives to contribute knowledge of buyers and existing clients. 80% of marketers agree that ABM produces higher ROI than other marketing activities. But for ABM to succeed, sales must be involved in the process from the beginning.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

Vidyard

OCTOBER 27, 2019

Some common video goals include: Brand Awareness —typically measured using brand recall and recognition, frequency/quality of mentions, or video views. You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. Watch and Learn. Starting from scratch? No need to worry. Measurable.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Directive Agency

MARCH 15, 2019

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! The landscape for B2B digital marketing is rapidly changing, and not as simple as setting up a Facebook ad that sends users directly to product offerings as you might in a B2C marketing campaign. Let’s get started! Who is Your Audience?

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Sharpspring

APRIL 30, 2020

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy. Omnichannel vs. Multichannel.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Directive Agency

APRIL 2, 2019

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. Let’s get started.

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Directive Agency

MARCH 15, 2019

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. Let’s get started.

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40