The Rules of Link Building - Best of Whiteboard Friday
Moz
FEBRUARY 27, 2020
That's an easy way to reach out and say, "Hey, would you mind adding a link? Don't buy or sell links that pass PageRank. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them.
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