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Make It to the Inbox With Litmus Spam Testing

Litmus

Placement filters Placement filters evaluate emails against a set of criteria—which changes over time. These filters are looking at a combination of engagement, reputation, authentication, formatting, and content and word triggers. Microsoft Exchange Online Protection. Why is email spam testing important? Outlook Desktop.

CAN-SPAM 112
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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox. Understanding what causes an email to land in the junk folder can be difficult.

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Make It to the Inbox With Litmus Spam Testing

Litmus

In addition, Litmus Spam Testing offers best practices to help you prioritize technical issues you should address before you send, and tips and tricks for more minor issues that could impact inbox placement (but won’t necessarily derail your email campaign) and how to resolve them. A lot of factors can affect your email deliverability.

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B2B Email Marketing Guide for Automation Marketers

Delivra

By coupling your email marketing efforts and automation, you can easily nurture leads and generate sales. 5 B2B marketing automation examples for your email campaigns. First, funnel prospects to your signup form, where they can provide their email addresses. You can easily do this with quality blog content.