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Rev Ops Barometer H2 2021

Liveintent

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Cross-platform (web, app and email) ad exposure data. Ad Ops team.

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How Apple’s IOS 15 Update Affects Your Email Marketing

Porch Group Media

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

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How to Collect Zero-Party Data Through Email

Litmus

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. You’re already collecting a lot of this data already: Names, addresses, and demographic information, for example. The biggest perk?

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

StartPage : By using Google’s search results but removing all trackers and logs, StartPage provides high-quality search results without compromising user privacy. Swisscows : A search engine that prioritizes privacy and family-friendly content, Swisscows doesn’t store personal data or search queries.