What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. Search Engine Ads. Banner Ads. Native Ads. Types of Ad Creatives. There was a 220% increase in year-on-year ad spend on Instagram Stories.
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