What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. CPC vs. CPM. Search Engine Ads. Banner Ads. Native Ads. Types of Ad Creatives. 95% of all paid search ad clicks on mobile come through Google.
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