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What Is Earned Media?

ClearVoice

Earned media is when you have received a promotion for your brand in an outlet that you do not own, and no monies have been exchanged. Though they may pay their public relations professional, ethically, a journalist can’t accept funds from a company or person to feature them in their medium of choice. Paid ads are not earned media.

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Native Advertising Still Massively Misunderstood

Outbrain

Native advertising is: a) Another word for advertorial or sponsored content; b) Brand production of content marketing assets; c) Distribution of advertising that is embedded directly into an editorial content feed. Like those other mediums, there are a plethora of executions, styles, and integrations available on the market today.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Advertorial (4). But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Every Cash flow.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are great as free downloads in exchange for email addresses to help you build your email list. This simple type of content is perfect for promoting content to drive traffic to a specific source or actually serving as your medium of choice. Ads, Billboards, and Remarketing. Advertorials. Landing Pages. Feature Pages.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are great as free downloads in exchange for email addresses to help you build your email list. This simple type of content is perfect for promoting content to drive traffic to a specific source or actually serving as your medium of choice. Ads, Billboards, and Remarketing. Advertorials. Landing Pages. Feature Pages.