Bluetext

JUNE 11, 2021

Agency leadership and stakeholders can frequently change, at a minimum, with every new government administration. These are the characteristics of a successful B2A marketing approach: Your company is considered a thought leader in the space where the agency is procuring products and services.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Bluetext

JUNE 11, 2021

Agency leadership and stakeholders can frequently change, at a minimum, with every new government administration. Your company must first make its impression as a strong, reputable industry player, whilst also remaining top of mind through consistent brand recognition and relevant thought leadership content.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It was much easier, I thought, when it said, “Here’s how many people clicked on this.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It was much easier, I thought, when it said, “Here’s how many people clicked on this.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114