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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win.

article thumbnail

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re strategic, too. They’re thinking about content marketing in a buying process context.

article thumbnail

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re strategic, too. They’re thinking about content marketing in a buying process context.