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Cultivating Quality Interactions on the Event Show Floor

Lead Liaison

DECEMBER 8, 2022

What is your plan for brokering new conversations? Customers come to trade shows for the opportunity to have conversations and understand more about certain products and services offered by exhibitors. Look, staffing a booth at a trade show is tough. The direct path to ROI is one beset with quality interactions.

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New developments in B2B marketing list acquisition

Biznology

JANUARY 23, 2013

Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. Internal databases populated from billing systems, lead management systems, and website registration systems. Conferences and trade shows, like Dreamforce.

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