Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

AUGUST 23, 2022

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. But carriers and brokers now realize that insurtech holds the power to help them build lasting, more satisfying relationships with clients and policyholders – especially as the economy enters uncertain times. Why is insurtech important?

Ad brokers 52

Ad brokers Marketing AI Work Management Marketing Management 52

Martech

JULY 27, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately the CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. Editorial Director. They are not siloed, they are cross-functional.

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

Martech

OCTOBER 19, 2022

Traditional media ad buying is a time- and labor-intensive process. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase.

Advertising Agencies 113

Advertising Agencies Paid Content Cost Per Thousand Advertisements 113

Online Marketing Institute

OCTOBER 1, 2010

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds. We agree :) Liza Hausman Great post Jeremiah.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Provide solutions and start them on the sales funnel. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Salesforce Marketing Cloud

MARCH 11, 2024

You’re targeting those big fish accounts — the ones every rep dreams of landing. Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. A lot of this is due to the extra attention reps pay to these accounts.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59