Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising Agencies 118

Advertising Agencies Paid Content Cost Per Thousand Advertisements 118

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission.

Marketing Attribution 101

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 101

Choozle

DECEMBER 16, 2020

According to eMarketer , next year, private marketplace buying will overtake the buying on open exchanges for the first time. Similar to the open exchange, advertisers bid using a cost-per-mille (CPM) model, which allows them to select specific audiences or content that is more valuable to them. billion on open exchanges and $11.56

Cost Per Thousand 52

Cost Per Thousand Advertisements Advertising CPM 52