Ad brokers, CPC, CPM and Emarketing

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Ad brokers

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Emarketing

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Why we care about performance marketing

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing Attribution

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Why we care about performance marketing

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