Ad Agencies List Brokers Response Rate Vendors 
Biznology
FEBRUARY 13, 2015
Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. From my experience, this is a very common problem, and should send a strong warning to any B2B marketer or agency when ordering lists. They are: 29.6% Think of it this way.
Biznology
FEBRUARY 9, 2016
If not done, the customer list should be sent out to a data vendor for profiling. Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors.
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