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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

APRIL 2, 2021

Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Verizon Media.

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Single Grain

AUGUST 8, 2023

Facebook uses programmatic advertising to sell ad space on its social media platform. Maintaining an exceptional Return on Ad Spend (ROAS) was a key priority for Hestan Culinary. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20 within the first month.

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B2B Marketing Zone

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Best Programmatic Advertising Case Studies for Exceptional ROAS

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