Hubspot

APRIL 2, 2021

Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Online Marketing Institute

NOVEMBER 16, 2012

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Media Planning Media Buying Publishing Display Advertising Video Mobile. Sponsored by Doubleclick.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

SEPTEMBER 12, 2016

WebConnect, an ad agency that specialized in online ads, began helping their clients identify websites their ideal consumers visited. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. Doubleclick's success also gave rise to a new pricing model for online advertising: Cost per impression (CPM).

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Martech Advisor

SEPTEMBER 19, 2019

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. It covers a range of software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities.**.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72