Remove Activities Remove Eye-Tracking Remove Jigsaw Remove Marketing Analytics Tools
article thumbnail

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. You have to know what social media KPIs you need to track and analyze. Track the Unique Metrics from Each Platform.

article thumbnail

Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.