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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. Activation : Conversion through the buying cycle.

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

To achieve this high growth status, however, your website must be optimized for online lead generation, acting as an anchor for the rest of your online activities and initiatives. Like that display window, blogs offer a place to demonstrate your very best thought leadership. Let’s explore how and why.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few. I think that’s short sighted. After all, that’s how we’ve always done it.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few. I think that’s short sighted. After all, that’s how we’ve always done it.

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. With merely 10 reviews by verified users, a company can generate tens of thousands of impressions to buyers.

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5 Minutes With SnapApp’s New SVP of Marketing

SnapApp

In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. . Extracurricular activities? Last album purchased? .

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5 Minutes With SnapApp’s New SVP of Marketing

SnapApp

In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. Extracurricular activities? Last album purchased?