WHY CMOS NEED TO REBRAND AS CHIEF MARKET OFFICERS
6sense
OCTOBER 12, 2021
Instead of beginning my presentation the way I always had, with an outline of what my team and I had accomplished in the past quarter, I decided to go big picture: I started by sharing my point of view on the market. But I knew that as chief marketing officer, the main value I brought to the boardroom was my understanding of our market.
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