Martech

JUNE 29, 2023

Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. All of these processes should be as scalable as possible. All of this contributes to better efficiency.

Touchpoints 94

Touchpoints Dwell SMS Cross-Selling 94

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. Content marketing is a marketing approach or discipline that relies on developing various content types and assets focused on getting people to act (e.g., Additional reading.

Digital Asset Management 126

Digital Asset Management Paid Content Work Management Marketing Management 126

Top Rank Marketing

JULY 19, 2023

Acrolinx @Acrolinx Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better. Data such as seasonality, times of day, times of week, location, positioning, ad platform, campaign and others enable the platform to self-learn and make smart bid and budget decisions in real-time.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Martech Advisor

OCTOBER 15, 2019

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer. Popular customer data management technology platforms and software. 4 reasons why marketers need to prioritize CDM.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

ClickZ

JULY 31, 2019

Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” We believe the path to an optimal marketing organization requires developing agility in processes, systems, and technology. Image source: Percolate. Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Martech Advisor

JANUARY 21, 2020

What Is the Difference Between a CMS and a DXP? A domain name acts as the address, whereas the web hosting acts as the home/storage place for the website content. What Is the Difference Between a CMS and a DXP? Digital experience platforms are the latest buzz in the martech space. Let’s dive in!

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

TrustRadius Marketing

NOVEMBER 2, 2022

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly. 2022 BEST SOFTWARE LIST. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98