DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. If sales reps fail to act on marketing qualified leads, one reason is poor data quality. Neither the analysts nor any of the attendees broached these topics.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Which of the duplicate CRM records does the marketing automation platform update? Data management. Choreograph Sales.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Which of the duplicate CRM records does the marketing automation platform update?

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Which of the duplicate CRM records does the marketing automation platform update?

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). FireEye: The Next Wave of ABM . 6sense ads.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62