NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data? What is Intent data ?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Televerde

NOVEMBER 14, 2019

Just like how Netflix’s magical mystery algorithm predicts all your future favorite shows, the tools and tech that personalize in B2B marketing allow you to cater content and messaging to meet your prospects where they’re at in the buyer’s journey. Show me the data! What this really looks like: 2. Intent Data.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data? What is Intent data ?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120