Remove Acquisitions Remove Intent Remove Outreach Remove SIC
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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

Inaccurate data can even hurt your email domain reputation and stop your outreach efforts. Optimize multi-channel campaign outreach Optimize multi-channel campaign outreach with unmatched B2B marketing intelligence to accelerate conversion rates and exceed marketing goals.

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Why ZoomInfo Acquired EverString

Zoominfo

As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack. Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. More Precise Segmentation for Better Outreach.

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Why ZoomInfo Acquired EverString

Zoominfo

As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack. We expect that our combined company data asset will be 5x larger than it was prior to this acquisition. Data is at the core of every go-to-market motion. In many cases it was imported once and never updated.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) A few sales organizations absolutely do use company psychographics to target customers and to use specific outreach approaches to companies with varying psychographic profiles. Mike, Great conversation.