Martech

OCTOBER 13, 2023

This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t. The customer acquisition cost (CaC) has to be paid back before the customer is profitable.

Ideal Customer Profiles 124

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 124

Envy

FEBRUARY 13, 2021

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. It's an alternative metric to CPA.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Zoominfo

JULY 1, 2021

This added intel allows you to prioritize the inbound leads that most closely match your ideal customer profile. You can track the usual metrics — such as average deal size, cost per acquisition, time to close, customer lifetime value, and churn rate — but in the end, this will show you that you always need to adjust your approach.

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

JULY 1, 2021

This added intel allows you to prioritize the inbound leads that most closely match your ideal customer profile. You can track the usual metrics — such as average deal size, cost per acquisition, time to close, customer lifetime value , and churn rate — but in the end, this will show you that you always need to adjust your approach.

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

Directive Agency

FEBRUARY 28, 2022

Most SaaS companies should be able to pull the following: Churn rate – how many clients is the company losing either monthly or annually? Cost per acquisition – this tells you the current cost associated all in with getting a new account. Develop a Referral Program.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Cost per Acquisition 52

Single Grain

FEBRUARY 5, 2020

The below KPIs are used to measure account-based marketing campaign objectives: Marketing Qualified Accounts: These are the accounts that are qualified under certain specific criteria, depending on your ideal customer profile. Account Engagement Rate: This is the rate at which engagement happens on your customer accounts.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Strategic-IC

FEBRUARY 22, 2021

We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). This is where you begin to pull towards more quantitative metrics. Marketing KPIs at the Maturity level.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Top of Funnel 62