Unbounce

JUNE 1, 2021

We’re pleasantly surprised when that book we meant to buy shows up in an ad next to our favorite sports column or when a social ad lets us know that a previously sold-out concert tour has added some new dates. The cost for converting a customer was climbing fast. (Nobody wants to be that type of marketer.). What Is Retargeting, Really?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Hubspot

SEPTEMBER 21, 2016

They mull over the decision to buy something -- researching, searching, reading, and thinking. Category pages (Mid-funnel): These users have demonstrated interest in a specific product type; re-engage them with a general ad for that product category (i.e., This post is not about these people. This post is about these prospects.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Rev

JANUARY 18, 2023

BUT… no one’s buying. Just think about what you do whenever you need to buy new software for your job. And because you’ve become familiar with this option, you’re more likely to consider it a top choice when it’s time to buy. Like, at all. Few people know your platform exists.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Anteriad

APRIL 25, 2023

BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. Buying group Buying groups are a collection of people with different job roles, who all have input into a buying decision.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. Buying group Buying groups are a collection of people with different job roles, who all have input into a buying decision.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84