Remove Acquisitions Remove Advertising Benchmark Remove Churn Rate Remove CPA
article thumbnail

What Metrics are important to your SaaS website performance

accelerate agency

It’s the most important metric you should be tracking, as it serves as the benchmark for your progress (or regression). . Customer Churn. Working out your customer churn rate reveals how many customers have been lost over a period of time. Calculating your MRR churn is also a useful metric.

article thumbnail

20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

Cost Per Acquisition (CPA): This metric includes cost per click and conversion metrics for an overarching look at how much it takes to acquire a customer through all of your campaigns. For example, if you spent $500 on an ad campaign and acquired 10 customers, your CPA would be $50 per acquisition ($500 divided by 10 customers).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

Cost Per Acquisition (CPA): This metric includes cost per click and conversion metrics for an overarching look at how much it takes to acquire a customer through all of your campaigns. For example, if you spent $500 on an ad campaign and acquired 10 customers, your CPA would be $50 per acquisition ($500 divided by 10 customers).

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It’s important to establish a benchmark. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Acquisition Cost.

article thumbnail

The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

Customer acquisition cost (CAC). It comes back to your individual sales process, methodology, and strategy: If your reps exclusively target prospects they’ve met at trade shows, the average initial-contact-to-meeting rate would be a better reflection of their performance than average email open rate. Cost Per Acquisition.

article thumbnail

8 Marketing KPIs every SaaS brand should track

Strategic-IC

We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues.

article thumbnail

Demystifying digital advertising campaign data

Choozle

KPIs, or key performance indicators, are quantitative benchmarks you set to track how much progress you’re making towards your marketing goals. Cost per acquisition (CPA): Most commonly used for conversion-driven campaigns, cost-per-acquisition is the amount of cost that it takes to close a sale on your site.