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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Technographic Data: Why and How Should You Use It for Revenue Expansion

SalesIntel

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. For example, you may notice that most of your customers use marketing automation tools such as HubSpot and Act-On. Marketing automation is a big investment both in time and in money.

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Why should you opt-in for B2B Contextual Marketing?

Valasys

One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about. Marketers now, have more information than ever before when it comes to their buyer-persona. Our services viz.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Content Marketing can be an effective tool for producing leads for the B2B businesses, provided the pieces of content being generated are of high-quality & relevant to the industry. .

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.