Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. Predictive analytics.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. Predictive analytics.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. And as always, feel free to leave a comment below.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

InsightSquared

JULY 1, 2019

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. Looking Back: Key Findings from 2018. Key Findings from 2018. Key Findings of 2019.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

SalesIntel

APRIL 2, 2024

For example if you are a small business, you are likely to have: 1 Limited team size: If you are a small business with a small sales and marketing team, you need a sales intelligence tool that you can afford and optimally utilize. Does SalesIntel Offer a Solution for the Small-to-medium Sized Business (SMB) Segment?

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

FunnelEnvy

MARCH 7, 2018

For most of us the primary unit in any particular cluster is likely to be an account. Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. These include Demandbase (firmographic data from reverse IP lookup) and Bombora (B2B intent).

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40