In This New Era, Demandbase Unlocks Improved Target Account Identification with More IP and Cookie Data
Engagio
FEBRUARY 25, 2021
2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. One big factor in our success: The continued improvement of our target account identification. consumers). Accuracy is critical.
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