Envy
AUGUST 22, 2019
They need to know which KPIs to track, how much they should be spending, and the marketing benchmarks against which to assess their success and calculate when it’s necessary to adjust their campaigns. So we made it our mission to get marketers the answers to their burning questions. Cost Per Click (CPC). A CTR of 2.2%
Outgrow
FEBRUARY 25, 2021
Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Did you know that influencer marketing is a multi-billion dollar industry? Or that 67% of marketers are using influencer marketing to promote their product? Source: Unbounce. A/B Testing.
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SocialPilot
FEBRUARY 9, 2024
Bruce’s posts will give you new insights into the world of video marketing to beat the competition. From account-based marketing, chatbots videos to new product explainer clips, he will convince you to form a new marketing strategy with video at its forefront. Why should you follow him? Why should you follow her?
Terminus
MAY 23, 2019
Here’s the problem – you know there are dozens of touch points between your marketing campaigns and every buying center that ultimately closes business with your company. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. Sometimes hundreds. It’s our fault.
Single Grain
NOVEMBER 17, 2020
If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.
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