The consensus: a market cooling has arrived and it’s time to layer up. The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Burn rates” are important again. LeanData products make sales and marketing teams more efficient. The Challenges of Marketing Attribution. Account-Based Marketing LeanData MORE

In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers. said Adam New-Waterson , the chief marketing officer at LeanData. Sales and marketing pros know the drill. Establish a list of target accounts that represent best-fit companies for your product or solution. Then find the real humans who match those fictional personas within the target accounts. MORE

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. And that relatively easy access to cash helps explain why young, ambitious companies eagerly have shelled out far more money on sales and marketing efforts than they’ve generated in revenue. The fuel for that expansion has been sales and marketing budgets. MORE

In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers. said Adam New-Waterson , the chief marketing officer at LeanData. Sales and marketing pros know the drill. Establish a list of target accounts that represent best-fit companies for your product or solution. Then find the real humans who match those fictional personas within the target accounts. MORE

The consensus: a market cooling has arrived and it’s time to layer up. The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Burn rates” are important again. LeanData products make sales and marketing teams more efficient. The Challenges of Marketing Attribution. Account-Based Marketing LeanData MORE

The consensus: a market cooling has arrived and it’s time to layer up. The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Burn rates” are important again. LeanData products make sales and marketing teams more efficient. The Challenges of Marketing Attribution. Account-Based Marketing LeanData MORE

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. And that relatively easy access to cash helps explain why young, ambitious companies eagerly have shelled out far more money on sales and marketing efforts than they’ve generated in revenue. The fuel for that expansion has been sales and marketing budgets. MORE

Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Sometimes I can’t help but wonder why marketers forget about data quality so frequently, especially when it’s so easy for dirty data to get out of hand. Poor data hygiene just brings bad vibes, from the not-so-fun conversation you’re forced to have with your marketing team about poor open rates to how it airs all the dirty laundry you’ve let pile up. MORE

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. And that relatively easy access to cash helps explain why young, ambitious companies eagerly have shelled out far more money on sales and marketing efforts than they’ve generated in revenue. The fuel for that expansion has been sales and marketing budgets. MORE

In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers. said Adam New-Waterson , the chief marketing officer at LeanData. Sales and marketing pros know the drill. Establish a list of target accounts that represent best-fit companies for your product or solution. Then find the real humans who match those fictional personas within the target accounts. MORE