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Account-Based Engagement – Don’t Let Your Data Hold You Back

PureB2B

These days it’s all about turning your critical data into actionable intelligence. Now more than ever, teams are running with limited bandwidth and limited budget and need to do what they can to maximize resources to drive better campaigns and Account-Based Engagement (ABE). It’s not the data, but the intelligence FROM the data.

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Account-based Intelligence (ABI) - How to use it for ABM Success

Strategic-IC

Intelligence or data is the beating heart of Marketing. Our campaigns thrive or fail because of good or bad intelligence. is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). Examples of ABI technologies to support ABM?.