Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. It’s another form of Account-based Marketing (ABM).

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? from your marketing automation platform.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Key concerns /pain points.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base. What happens next?

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

DiscoverOrg

SEPTEMBER 14, 2018

We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. “The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8).

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

SEPTEMBER 17, 2018

We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. “The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8).

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120