ABM Event Marketing Marketing AI Trade Show 
SmartBug Media
JULY 31, 2023
Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Here’s our article on lessons learned from INBOUND 2022 as we plan for a successful event this year. Whatever your networking goal is, the strategy to achieve it is the same: Be social.
SWZD
OCTOBER 2, 2019
We continue to learn from marketing leaders at BitDefender as we interview Alison Harris , Worldwide Head of Enterprise Digital Marketing. Ali described how she literally learned about marketing at the dinner table growing up: “When I was very young I wanted to be a cop or a vet. Career and Background.
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Martech
SEPTEMBER 21, 2021
Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites). Dynamic content creation.
Webbiquity
NOVEMBER 5, 2019
The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.
Webbiquity
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)
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