Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. Thinking Dynamically About Your Account List. Maybe twice a year?

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Heinz Marketing

JUNE 19, 2023

This week’s show is entitled, “ The Convergence of Traditional Demand Gen and ABM “ My guest is Jodi Cerretani , VP of Marketing at RollWorks Tune in to hear more about: How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L? Is it dead?

Lead Ranking 100

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 100

Terminus

APRIL 30, 2019

As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around. Pre-Targeting. Account Nurture. Cross-Sell and Upsell.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup. Are you keeping up?

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Terminus

JANUARY 8, 2021

If they’re too low, congratulations, you just blew past your target. Target Accounts. Target Accounts: The number of accounts you’re targeting when running a coordinated campaign. your ‘white whale’ account list). How To Measure Target Accounts: Easy! Engaged Accounts.

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

6sense

DECEMBER 10, 2021

63pp MQL quality. 70% 4Q21 MQLs YoY. 6sense orchestration (for account targeted advertising/email). And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). FireEye: The Next Wave of ABM . 100 million ABM program using 1.5

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62