6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Reading online trade articles. Check out the Ebook.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

6sense

MAY 10, 2017

So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech. Obviously the core of every ABM strategy is the account list. Taking the guesswork out of ABM. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Hubspot

DECEMBER 23, 2022

Monitor prospect behavior while on your site. Score and qualify prospects based on their activity on your site and demographic filters. Leadfeeder gives us a great idea of which qualified enterprise prospects are checking us out so we can follow these leads,” Ben O. Identify high-quality prospects. Image Source.

Enterprise Management 74

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 74

B2B Marketing Directions

AUGUST 27, 2017

By eliminating the waterfall stages that focused on the sources of individual leads and on the "ownership" of demand generation activities, the new waterfall implicitly recognizes that demand generation has become a team sport that involves marketing, business development, and sales throughout the whole process.

Demand 40

Demand Work Management Intent Data Features 40

B2B Marketing Directions

OCTOBER 30, 2016

We uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions." This is heady stuff because the ability to know which prospects are engaged in an active buying process could enable fundamental changes in the practice of B2B marketing.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. You end up eliminating many target buyers with intent —who meet your ideal buyer persona—because of the lack of detailed information.

Work Management 98

Work Management Marketing Management Validation Software 98

The ABM Agency

MARCH 15, 2021

Reading Time: 3 minutes In the 2015 biographical film, Steve Jobs , there’s a telling quote about why he built the Mac that offers insights into the value of intent marketing: “People don’t know what they want until you show them.” Today, of course, intent data is less about “tells” than it is about observing online behavior.

Intent Data 52

Intent Data Intent Account Based Marketing ABM 52