Remove A/B testing Remove Differentiation Remove Opinions Remove Wikipedia
article thumbnail

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. They merely project opinions about certain segments of people onto them. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? Naughty Nancy.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. In my opinion, an SEO is far more valuable than “ranking” your website. Did a mobile-friendly test. Wikipedia (Non-VA). Create Multiple Ads for each ad group: What hypotheses about our user are we testing?

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

We made a test of this for a 300, 500-person classes in Stanford and MIT. ” Segment style, all data driven AB test. It was a bit delusional frankly, the moment when we finish this AB test to Segment and Guillaume. Guillaume left, but AB test was still there. Ilya Volodarsky: Yeah, in realtime.