Why Digital Media is Killing TV Advertising
JULY 22, 2019
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. In 2019, brands will need to consider digital methods if they want to reach their target audience, many of whom are using online streaming services more than they're using their cable box.