article thumbnail

What is retail media – and why it’s taking over in 2024

illumin

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. eMarketer predicts that retail will spend $73.55

article thumbnail

The Rise of Streaming and Audio Advertising Post Cookies

Choozle

By 2027, CTV ad spending is projected to reach a colossal $42.44B. According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024. The numbers speak volumes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Advertisers Should Care About Retail Media Advertising

Digilant

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion by 2027. A new dog-food brand wants to promote its treat suited for medium and large-breed dogs like Melanie’s. billion in 2023 to $106.12 What is Retail Media Advertising?

article thumbnail

Why Advertisers Should Care About Retail Media Advertising

Digilant

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion by 2027. A new dog-food brand wants to promote its treat suited for medium and large-breed dogs like Melanie’s. billion in 2023 to $106.12 What is Retail Media Advertising?

article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

digital ad spending is expected to reach over $390 billion by 2027. emarketer ) In 2023, U.S. eMarketer ) 90% of all internet users are reached through the Google Display Network. HubSpot ) By 2027, it is currently anticipated that mobile will account for 130.5 billion USD. Techjury ) U.S. of total digital ad expenditure.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Statista) Small business owners rank email marketing as the second most important medium for brand awareness after social media marketing. billion by 2027. eMarketer) Image Source: Nexcess The U.S. (Unbounce) Email Marketing Stats In 2020, there were four billion global email users, expected to grow to 4.6 billion by 2025.